Marketing - Advertising - Design

Archive for January, 2010|Monthly archive page

MediaPost – Highest FSI use in a decade

In Research on January 29, 2010 at 7:42 pm

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120753

One interesting trend is that companies are using more FSIs but in order to manage the costs of couponing, they are closing the gap between the issue and expiration dates.

Media Post Hachette Mulls Loyalty Club (PLD)

In Competitive landscape, Marketing, Mindsets on January 29, 2010 at 5:26 pm

MediaPost.Hachette Mulls Loyalty Club

Vook (video+book=vook!)

In Advertising, Competitive landscape, Cool Treatment/Idea, Design, Online/Interactive on January 29, 2010 at 5:24 pm

// WHAT IS A VOOK?

A vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story.

You can read your book, watch videos that enhance the story and connect with authors and your friends through social media all on one screen, without switching between platforms.

Vooks are available in two formats: As a web-based application you can read on your computer and a mobile application for reading on the go. With the web-based application you don’t have to download programs or install software. Just open your favorite browser and start reading and watching in an exciting new way. You can also download and install the mobile applications through the Apple iTunes store and sync them with your Apple mobile device.

Yale Recruitment Video

In 1.27.10 Marketing Exchange of Ideas, Cool Treatment/Idea, Marketing Meeting on January 29, 2010 at 3:45 pm

This is Chris Dimond’s contribution to Thursday’s Marketing Exchange meeting. It was the musical created for Yale by their students in order to recruit new students.

Seatbelt safety ad

In Advertising, Marketing, Online/Interactive, PR on January 29, 2010 at 10:24 am

I cried (well, I could have).  http://www.embracethis.co.uk/ 

This is an example of a good idea with SUPERIOR execution

The WOW Factor!

In Marketing, Mindsets on January 28, 2010 at 2:38 pm

66.04.WowFactor

ppt presentation about The Wow Factor by Frances Cole Jones

The Wow Factor is you.
It’s the knowledge that you’ve done the research, considered the risks, paid attention to every detail.
It’s the calm that comes from no-regret living.
It’s the confidence that says “I have something to offer.”
Unfortunately, however, we rarely access our wow factor. We talk ourselves out of contributing
with the one of the 3 mantras of self defeat:
• “I’m sure it’s been done before.”
• “It’s a great idea, but it’s just not me.”
• And, everyone’s favorite, “It’ll never happen.”
(There’s a reason why you don’t see these on bumper stickers.)

But as Lucius Annaeus Seneca tells us “It is not because things are difficult that we do not dare;
it is because we do not dare that they are difficult.”

How, then, can you find the courage to dare? How can you manifest your Wow Factor?

Brainwashed – an overview of Linchpin:Are you Indispensible?

In Competitive landscape, Marketing, Mindsets, Promotions, Research on January 28, 2010 at 2:31 pm

66.01.Brainwashed-1

This is a link to a ppt presentation about Seth Godins new book Linchpin: Are you indispensible? It’s a top line overview and well worth the read.

The core message of the book is this: In order to thrive in the new economy you must become a Linchpin, that part of your organization that is utterly invaluable – the part that holds the entire enterprise together.
The problem is, there is no one set of instructions for this.

* There is no guidebook.
* There is no map.
* There is no checklist.

Godin does share some stories about people that have done amazing things, and they share a few qualities that anyone can nurture and develop. Of, course, these qualities will vary from person to person and according to your field of endeavor.

A short list of the basics:

* Impatience with things “as they are”
* Discernment, the ability to really see what is happening
* Motivation to create something special
* The ability to make a genuine connection
* A greater desire to give than to receive

I believe that most people would agree that these are simply “good qualities” for anybody to have. But as the old saying goes, “Anybody could have, everybody should have, nobody did.”

That is the heart of the matter. We all need to take a good, hard look at what we do, our work not our jobs, and make a conscious decision to become indispensable.

CNN Ad Integration

In Advertising, Competitive landscape, Online/Interactive on January 28, 2010 at 2:27 pm

Here is a screenshot of an ad on CNN which is becoming a trend for the site.  You will see the top right-hand box called “Healthy Living” is actually an ad, not content.  The word “advertisment” has been moved to the bottom and the colors of the ad are consistent with the on-page edit.  I’ve seen this several times over the past couple weeks.  Apparently they don’t have concerns over “tricking” an audience into clicking on an ad.  They are either creating the ads for the client or giving them color palette suggestions.  Interesting… 

CNN Ad

Riddles for Linchpins

In Cool Treatment/Idea, Marketing, Mindsets, Promotions on January 28, 2010 at 2:10 pm

This is from Seth Godin – it’s called Riddles for Linchpins – but I think it’s application is interesting in and of itself beyond just the reading

Digital Variant Presentation

In Online/Interactive on January 28, 2010 at 1:57 pm

This is the Digital Variant presentation and two associated jpgs – they came in to present to us a while back and I saved the presentation. We may want to remember them.

Digital Variant – AARP Presentation