Marketing - Advertising - Design

MediaPost “Boomers New Social Media Mavens”

In 1.27.10 Marketing Exchange of Ideas, Marketing Meeting, Social Media on January 26, 2010 at 10:00 am

Mica forwarded this today. It reinforces the Boomers’ position as the leader in trends but gives them more relevancy in the world of Social Media. We all heard last year that older adults surpassed the ‘kids’ in Facebook membership, this further supports that. The article is chock full of interesting insights.

Addendum: On Jan. 27’s marketing meeting, Carolyn called out much of the information within this article. Categories have been updated to include the mtg.

Tuesday, January 26, 2010
Boomers New Social Media
According to a new study conducted by CPH Research on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care. Most significant is the shift in the media consumption of this age group, as the only media activity to rise dramatically was time spent on the Internet. This is one of several insights on the emergence of the new ‘social media maven’ among Baby Boomers, and indicates that social media has significantly carved out time generally reserved for traditional media.

For full article, click here.


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