Marketing - Advertising - Design

What to Expect From the ‘iTunes for Magazines’ – MediaShift (Shari)

In 1.27.10 Marketing Exchange of Ideas, Marketing Meeting on January 27, 2010 at 3:05 pm

This is Shari’s contribution to the marketing meeting today, from MediaShift

What to Expect From the ‘iTunes for Magazines’

Susan Currie Sivekby Susan Currie Sivek, January 6, 2010

Apple appears poised to introduce a much-anticipated product: the once seemingly-mythical “iSlate” or “iTablet,” its first tablet-style touch-screen computer.

Though the potential of an Apple tablet thrills many fans of the company, it’s also piqued the interest of magazine publishers, who — long before the device’s rumored introduction — foresaw its possibilities for their industry. The announcement in early December of a so-called “iTunes for magazines” digital storefront that would be well-suited to this new device, among others, seemed a bit hasty, given that the device’s development hasn’t even been publicly confirmed by Apple.

For the full article, click here


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