Marketing - Advertising - Design

Brainwashed – an overview of Linchpin:Are you Indispensible?

In Competitive landscape, Marketing, Mindsets, Promotions, Research on January 28, 2010 at 2:31 pm

66.01.Brainwashed-1

This is a link to a ppt presentation about Seth Godins new book Linchpin: Are you indispensible? It’s a top line overview and well worth the read.

The core message of the book is this: In order to thrive in the new economy you must become a Linchpin, that part of your organization that is utterly invaluable – the part that holds the entire enterprise together.
The problem is, there is no one set of instructions for this.

* There is no guidebook.
* There is no map.
* There is no checklist.

Godin does share some stories about people that have done amazing things, and they share a few qualities that anyone can nurture and develop. Of, course, these qualities will vary from person to person and according to your field of endeavor.

A short list of the basics:

* Impatience with things “as they are”
* Discernment, the ability to really see what is happening
* Motivation to create something special
* The ability to make a genuine connection
* A greater desire to give than to receive

I believe that most people would agree that these are simply “good qualities” for anybody to have. But as the old saying goes, “Anybody could have, everybody should have, nobody did.”

That is the heart of the matter. We all need to take a good, hard look at what we do, our work not our jobs, and make a conscious decision to become indispensable.

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