Marketing - Advertising - Design

MediaPost – Highest FSI use in a decade

In Research on January 29, 2010 at 7:42 pm

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120753

One interesting trend is that companies are using more FSIs but in order to manage the costs of couponing, they are closing the gap between the issue and expiration dates.

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