Marketing - Advertising - Design

Behind the NY Times magazine redesign

In Editorial on February 3, 2010 at 9:50 pm

“In June of this year, The New York Times unveiled a major redesign of their Sunday magazine, the first in almost a decade, and one of only a handful ever in its more than 100 years. Under the leadership of Design Director Arem Duplessis, a more lithe version of the magazine (smaller by about 9% in trim size) has been greeted with much appreciation around the design community for its subtle transitions of typography and color palette that exude new energy while staying true to the NYT Magazine everyone knows and loves (and obsesses about). Almost six months later, with enough issues printed to have some room to look back, we asked Rem to talk with SPD about the redesign process and the modern magazine business at the Times these days. His generous, detailed, honest reporting after the jump…

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