Marketing - Advertising - Design

10 Companies That Almost Weren’t

In Advertising, Marketing on February 8, 2010 at 9:30 pm

Who knew that the owners of Ben & Jerry’s originally produced bagels rather than ice cream? Or that Glen Bell of Taco Bell fame started his restaurant business selling hot dogs? Read about 10 companies that changed direction to become trailblazers in their categories. A good lesson in branding!

Not every great company is launched on the strength of in-depth market research or a sturdy business plan. In fact, some of the biggest and most beloved brands out there are only happy accidents of history.

Take Ben & Jerry’s. The two friends who launched the company are so blessed with ice-cream-making skills that it’s hard to imagine them producing anything else, let alone the very different product — bagels — that initially caught their interest.

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