Marketing - Advertising - Design

Making Bananas Cool

In Advertising, Design, Marketing, Promotions on February 8, 2010 at 9:20 pm

Have you seen the new Chiquita Banana stickers yet? So cool! Find out how the campaign evolved in this interview with creative and art director, DJ Neff, who talks about the process of making bananas “cool.”

Chiquita’s latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Creative and Art Director, DJ Neff, some questions about the process of making bananas (even more) fun.

Read more… Chiquita Banana Redesign – Design Articles and Features on design:related

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