Marketing - Advertising - Design

More on Google Buzz from Mashable 2/14

In Competitive landscape, Marketing, Online/Interactive, Social Media on February 15, 2010 at 3:52 pm

Google Buzz_Mashable_2-14.PDF

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. Google  may have finally figured out social media, even if there have been some major slipups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.

Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail ( ) as the conduit. The result: over 160,000 Google Buzz  posts and comments per hour. It’s becoming increasingly clear that Google didn’t launch a small addition to Gmail — no, it has dropped a nuclear bomb whose fallout will permanently alter the social media landscape.

Why has it grown so rapidly? Why has it riled up such strong emotions on both sides? Are the privacy issues going to permanently damage Google? And most of all, what does Google Buzz  mean for Twitter, Facebook, and the rest of the social media world?


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