Marketing - Advertising - Design

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

In Competitive landscape, Marketing, Online/Interactive, Social Media on April 8, 2010 at 10:04 am

Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.”

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (Foursquare), Gowalla (Gowalla)) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook (Facebook) and Google (Google).

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.


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