Marketing - Advertising - Design

Another Title Goes Mobile

In Competitive landscape, Editorial, Mobile, Online/Interactive on May 11, 2010 at 10:42 pm

Starting on Wednesday, lucky early adapters will have the opportunity to buy Vanity Fair for their Apple iPads. According to this article, the regular price will be the same as newstand costs. I wonder if subscription costs will be less, like the print versions. What I am not sure of is WHY the $4 cost per issue? With print, you pay per issue because there is the cost of paper, ink, shipping, etc. But this will be electronic, so the costs decrease (and profits increase) with each paid reader. And in the world of Apps at the cost of and average of $2 – and a ton of them for free… how will they justify the newstand cost for a virtual magazine?

I am curious to hear how many will flock to these print to interactive media publications and how this will really change the face of magazine publishing as we know it today.


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