Marketing - Advertising - Design

Ad Effectiveness

In Advertising, Competitive landscape, Marketing on July 2, 2010 at 9:30 am

I couldn’t agree more with this article.  I share the same frustrations with our industry right now.  What is the point of advertising?  To sell!!!  And if I’m branding to affect future sales I’d rather be “cool” like apple than “funny” like 95% of other companies. 

http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/06/ad_cannes_job.html

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