Marketing - Advertising - Design

CNN Ad Integration

In Advertising, Competitive landscape, Online/Interactive on January 28, 2010 at 2:27 pm

Here is a screenshot of an ad on CNN which is becoming a trend for the site.  You will see the top right-hand box called “Healthy Living” is actually an ad, not content.  The word “advertisment” has been moved to the bottom and the colors of the ad are consistent with the on-page edit.  I’ve seen this several times over the past couple weeks.  Apparently they don’t have concerns over “tricking” an audience into clicking on an ad.  They are either creating the ads for the client or giving them color palette suggestions.  Interesting… 

CNN Ad

Advertisements
  1. Thank you for this post, is very useful

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: