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Archive for the ‘Online/Interactive’ Category

Real World Social Media

In Marketing, Mobile, Online/Interactive, PR, Social Media on April 15, 2010 at 11:20 pm

Consumers are seeking ways to transfer their digital interactions into something tangible. Businesses, big and small, will find ways to not only cultivate social media audiences but weave their brands into the daily lives of consumers. Your business should aim to empower them, excite them, inspire them, and enable them to engage with your brand in a relevant, new and useful way that adds to their real-world experience. Read how some companies are leveraging this 

Generally speaking, brands are using social networks in a relatively systematic way:  

1) Create an account; 2) Run ads; 3) Collect fans; 4) Provide news, offers and promotions; 5) Repeat.  

But the lines of the digital world and real world are blurring, and businesses should start thinking about how they can take their social media initiatives to the next level. This means looking at new ways to mobilize your social media audiences to take action in the real world. Here are six great examples of early adopter companies doing just this.  


1. Twitter Scavenger Hunt Engages Fans Globally


Tony Hawk Tweet

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

In Competitive landscape, Marketing, Online/Interactive, Social Media on April 8, 2010 at 10:04 am

Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.”

“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (Foursquare), Gowalla (Gowalla)) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook (Facebook) and Google (Google).

The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.

U.S. Court Curbs F.C.C. Authority on Web Traffic

In Competitive landscape, Marketing, Mobile, Online/Interactive, Social Media on April 7, 2010 at 9:01 am
New York Times April 6, 2010
By EDWARD WYATT

WASHINGTON — A federal appeals court ruled on Tuesday that regulators had limited power over Web traffic under current law. The decision will allow Internet service companies to block or slow specific sites and charge video sites like YouTube to deliver their content faster to users.

The court decision was a setback to efforts by the Federal Communications Commission to require companies to give Web users equal access to all content, even if some of that content is clogging the network.

The court ruling, which came after Comcast asserted that it had the right to slow its cable customers’ access to a file-sharing service called BitTorrent, could prompt efforts in Congress to change the law in order to give the F.C.C. explicit authority to regulate Internet service.

That could prove difficult politically, however, since some conservative Republicans philosophically oppose giving the agency more power, on the grounds that Internet providers should be able to decide what services they offer and at what price.

More broadly, the ruling by the United States Court of Appeals for the District of Columbia Circuit could raise obstacles to the Obama administration’s effort to increase Americans’ access to high-speed Internet networks.

For example, the national broadband plan released by the administration last month proposed to shift billions of dollars in money from a fund to provide phone service in rural areas to one that helps pay for Internet access in those areas. Legal observers said the court decision suggested that the F.C.C. did not have the authority to make that switch.

The F.C.C. will now have to reconsider its strategy for mandating “net neutrality,” the principle that all Internet content should be treated equally by network providers. One option would be to reclassify broadband service as a sort of basic utility subject to strict regulation, like telephone service. Telephone companies and broadband providers have already indicated that they would vigorously oppose such a move.

The appeals court’s 3-0 decision, which was written by one of the court’s more liberal members, Judge David S. Tatel, focused on the narrow issue of whether the F.C.C. had authority to regulate Comcast’s network management practices.

But it was a clear victory for those who favor limiting the F.C.C.’s regulation of the Internet, said Phil Kerpen, a vice president at Americans for Prosperity, a group that advocates limited government. “The F.C.C. has no legal basis for imposing its dystopian regulatory vision under the net neutrality banner,” he said.

As a practical matter, the court ruling will not have any immediate impact on Internet users, since Comcast and other large Internet providers are not currently restricting specific types of Web content and have no plans to do so.

Comcast, the nation’s largest cable provider, had a muted reaction to its victory. The company said it was gratified by the court’s decision but added that it had changed the management policies that led it to restrict access to BitTorrent, a service used to exchange a range of large data files, from pirated movies to complex software programs.

“Comcast remains committed to the F.C.C.’s existing open Internet principles, and we will continue to work constructively with this F.C.C. as it determines how best to increase broadband adoption and preserve an open and vibrant Internet,” Comcast said in a statement.

The company is currently seeking federal approval for its proposed acquisition of a majority stake in NBC Universal, the parent of the NBC broadcast network and a cadre of popular cable channels. Some members of Congress and consumer groups have opposed the merger, saying that it would enable Comcast to favor its own cable channels and discriminate against those owned by competitors — something the company has said it does not intend to do.

After the ruling on Tuesday, consumer advocates voiced similar concerns about Comcast’s potential power over the Internet, saying that the company could, for example, give priority to transmission of video services of NBC channels and restrict those owned by a competitor like CBS.

“Internet users now have no cop on the beat,” said Ben Scott, policy director for Free Press, a nonprofit organization that supported the F.C.C. in the case.

Julius Genachowski, the chairman of the F.C.C., had said previously that if the agency lost the Comcast case, he would seek to find other legal authority to implement consumer protections over Internet service. In a statement, the F.C.C. said it remained “firmly committed to promoting an open Internet.”

While the court decision invalidated its current approach to that goal, the agency said, “the court in no way disagreed with the importance of providing a free and open Internet, nor did it close the door to other methods for achieving this important end.”

The concept of equal access for all Internet content is one that people who favor some degree of F.C.C. regulation say is necessary not only to protect consumers but also to foster innovation and investment in technology.

“You can’t have innovation if all the big companies get the fast lane,” said Gigi B. Sohn, president of Public Knowledge, which advocates for consumer rights on digital issues. “Look at Google, eBay, Yahoo — none of those companies would have survived if 15 years ago we had a fast lane and a slow lane on the Internet.”

The court’s ruling could potentially affect content providers like Google, which owns YouTube, a popular video-sharing service. Content providers fear that Internet service companies will ask them to pay a fee to ensure delivery of material like high-definition video that takes up a lot of network capacity.

Google declined to comment directly on the ruling but pointed to the Open Internet Coalition, of which it is a member. The coalition’s executive director, Markham Erickson, said the decision “creates a dangerous situation, one where the health and openness of the Internet is being held hostage by the behavior of the major telco and cable providers.”

Sam Feder, a lawyer who formerly served as general counsel for the F.C.C., said that the court’s decision “is the worst of all worlds for the F.C.C.” He said the opinion was written narrowly enough that it was unlikely to be successfully appealed, while also raising enough possibilities of other ways that the F.C.C. could accomplish the same goals that it was unlikely to inspire Congressional action to give the agency specific regulatory authority over the Internet.

Under the Bush administration, the F.C.C. largely deregulated Internet service. But in 2008, the final year of the administration, the agency decided to impose the net neutrality order on Comcast. Under President Obama, the F.C.C. has broadened that initiative, seeking to craft rules governing the entire industry.

Tuesday’s ruling was the latest in a string of court decisions that rebuffed efforts by the F.C.C. to expand its regulatory authority, noted Eli M. Noam, a professor of finance and economics at the Columbia University graduate business school and the director of the Columbia Institute for Tele-Information.

“The F.C.C. is going to have to be more careful in how it proceeds,” he said, suggesting that the agency would have to structure policy decisions that were more broadly acceptable to the major telecommunications industry players in order to give them some legitimacy.

Andrew M. Odlyzko, a professor at the University of Minnesota who has served as director of the university’s Digital Technology Center, said that while some service providers might jump at the opportunity to establish toll roads for broadband, the biggest companies, including Comcast and Verizon, have said they do not intend to do so.

Telephone tower in your home?

In Mobile, Online/Interactive on April 7, 2010 at 8:52 am

Now I’ve heard everything! ATT is marketing phone towers for your home since they know their service is so crappy! Why not just let Verizon take over the iPhone/iPad!?

Please!?!  Read the article.

How to make your site Mobile Friendly.

In Mobile, Online/Interactive, Social Media on March 31, 2010 at 11:33 pm

So you’ve created a blog. Maybe its the most interesting, relevant blog around. Maybe many people have followed you and subscribed. Maybe many people are reposting, Digging and reTweeting you. The next natural extension is to go mobile. I’m a believer that if you have something to share online, you should make it mobile-accessible. I’m not a researcher, but I’m certain that there are enough stats to support the fact that a huge portion of the population (regardless of demo) view content on some sort of handheld device.

Since we are on WordPress, here is a site that give you 11 Ways to take your Blog Mobile

11 Ways to Create a Mobile Friendly WordPress Site

By Editorial Staff in Tutorials

Mobile technology is going big. Every other user is now viewing your website from their iPhone or other smart phones. It is essential that you create a mobile friendly version of your WordPress site. Majority of top sites and blogs have already made their sites mobile friendly, but there are tons of other sites and blogs that lacks a mobile friendly version. In this article, we will share some ways you can create a mobile friendly version of your WordPress blog for your users and for yourself.

For Users

In this section we will share all the ways that will create a mobile friendly version of WordPress for your users.

Read more

Mapps – MPA’s site for pubs that have gone mobile

In Competitive landscape, Cool Treatment/Idea, Editorial, Online/Interactive on March 30, 2010 at 10:37 am

mapps

The Official Magazine App Directory 

from MPA

Mapps is the definitive guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory includes apps on a variety of mobile devices and platforms [iPhone/iPod Touch (iPad coming soon), Blackberry, Android] with links to download the apps.

Mapps (Magazine App Directory) represents members of Magazine Publishers of America and will be updated on an ongoing basis.

Click here to visit MPA’s Mapps

5 Essential Apps for your Facebook Fanpage (for business)

In Advertising, Competitive landscape, Design, Marketing, Online/Interactive, Promotions, Social Media on March 29, 2010 at 8:47 am

A nice feature of the modern social web is that it’s modular. You can plug in and customize pre-made pieces of software (often created by other users or companies), and mix and match what works best for you without a lot of technical know-how. Facebook works the same way with apps.

Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. These are useful for customizing your page with greater detail, showcasing your content from other social sites and getting more information from your customers. Here are five essential Facebook apps that your business may want to take for a spin.

Looktel App

In Online/Interactive on March 26, 2010 at 8:25 am


LookTel uses “artificial vision” software to recognize and identify objects for the visually impaired.

With the app, users can point their mobile phones at objects to obtain aural identification. The app can also be used to remotely connect to another person for help with more complicated visual tasks like identifying a street intersection or public transport stop.

You can even add tags to items and use your own voice to identify them – or take pictures of articles and have them read to you! AMAZING!

Google YouTube Video Targets the Most Overlooked Demographic

In Advertising, Online/Interactive, Promotions on March 24, 2010 at 9:07 pm

Watch this quick YouTube video. They get it. You can’t catch all the fish in the ocean with just one net. Here is one they made for (I’m guessing) Boomers/Grandparents that very simply shows: they are in tune with technology as much as the younger demos.

Ad Broad Comes Up to 41

In Competitive landscape, Inspirational/Advice, Marketing, Marketing Meeting, Online/Interactive, Promotions, Social Media on March 24, 2010 at 8:13 pm

On the heels of meeting a completely understated, awesome, inspiring woman, Helen Klein Ross. I had to share her site with you. You can see for yourself what she’s done, said and witnessed. In addition to her sage observations she also has some great links on her blogroll to keep you up for weeks just trying to read and absorb it all. Which leads me to a point that she hit upon several times: When it comes to information on the web-FOCUS. Hone in on what you really want to know, or you can get swept up in the whirling tornado of blogs, tweets, posts, status updates and electronic articles.

She shared with us her thoughts on social media (no one is a true guru, and if anyone proclaims such, they’re probably blowing smoke up your… well, you know), what her biggest OOH…AHHH moments were at SXSW and how she came to be the twitter voice behind Mad Men’s Betty Draper.

Tying into her discussion on social media gurus, she shared a site where you can make movies armed only with the ability to type. When she came to speak to us, she mentioned one of the self-made videos that takes a humorous jab at the Social Media Gurus that are cropping up and selling their wares/expertise. Here is a link to her post where she showcases this video.

Here are some other sites for your Social Arsenal recommended by Ms. Ross and others at our roundtable today :

Twitter Search: You don’t need to Tweet to see what’s aTwitterin’
http://search.twitter.com/

One of the big names in Social Media, and definitely worth following, Chris Brogan http://www.chrisbrogan.com/

The 4 ways you need to engage in Social Media (I’ve added one more: LinkedIn – www.linkedin.com)
www.facebook.com
www.foursquare.com
www.twitter.com
Blogging (popular blog hosts are: Google’s Blogger, WordPress, Typepad)